Flatpack Assembly Specialists

 

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RADIO INTERVIEW

Chris of ABC Local Radio, Perth, Western Australia.

 

Chris: Several months ago we bought a new corner TV cabinet thingy and naturally enough it came in a flat pack. Doesn’t everything these days? It took me about a day and almost a divorce to get it assembled and I'm still not sure it's been put together properly. Sound familiar? Well a couple of former school mates in Sydney have started a business that does just that – assembles flat packs in your home and needless to say the business is thriving. One of the partners, Peter joins me this morning. Gidday Peter.

Peter: Good morning Chris, it’s a pleasure to be on your show this morning.

Chris: Good to have you. Peter I notice that you both have engineering degrees. I've always suspected that qualification was essential for this sort of work.

Peter: Well you need to have a mechanical aptitude - that's for sure. And, as you mentioned just a moment ago in terms of almost went through a divorce, I think we are more in the business of settling marriages and resolving their disputes more than anything else these days.

Chris: Now I'm guessing that the majority of your clientele would be women but its women who call up on behalf of their husbands who are too embarrassed to call you up.

Peter: Well, yes and no, we do get some male partners who are wanting to impress their girlfriend and call us in quietly and send their girlfriend out for a girls night out, and ask us to come in and put the furniture together for them and they take the credit for it.

Chris: Isn’t that magnificent. Look, I was looking at some of your testimonials on your web site and there was one about this woman thanking you for assembling her wardrobe and commenting that you had actually had to supply parts that were missing in the flat pack. Again, I've always suspected that invariably you either have too few or two many parts in that bloody thing.

Peter: Yeah…it's interesting times when there are parts left over and they say 'No, they just supply us extra parts in case we lose one or two'.

Chris: What's the most unusual thing you have ever had to assemble, Peter?

Peter: Oh, I wouldn’t say there is anything really unusual as such but we get some interesting jobs where we assemble shelves between two vertical poles for example; that go from the floor to the ceiling, and that takes a big degree of challenge in terms of getting that together and making it all level and straight. The more interesting thing is the variety of people we meet.

Chris: Yep, what from all walks of life?

Peter: All walks of life and all different needs and at the end of the day they all have one common thing and that is that they want our assistance and are really grateful for it too.

Chris: I guess having an engineering qualification would be useful especially working in the inner Sydney area because the housing density increasing, you'd be expected to manoeuvre some of those objects around fairly tight confined spaces, wouldn’t you?

Peter: Well, yes and no, I mean that's part of the flat pack design is that it's easy to manoeuvre it in through the doorways and the hallways. And, when we get on site, GetIt Assembled puts it together and it's just lifted up into the position where it wants to go.

Chris: I actually noticed again on your web site that one of the frequently asked questions is how much room do I need in my place to assemble it? You make that very clear that you actually have to have enough clear; you have to physically have enough room to assemble the flat pack in your house.

Peter: Yeah, that's right. There was one circumstance where we went to where we had to basically move out all the bedroom furniture just to get some floor space to put up a wardrobe. So, yeah it is important that we do have that physical space around it otherwise it creates some hassles for us.

Chris: Do you ever have to kind of call in cranes and cherry pickers and stuff to bring in objects from outside the house across?

Peter: Well, we have had one circumstance where we one customer wanted an item lifted up onto the first floor and yeah, it did require a crane to lift it up onto the balcony and put it in through the glass sliding doors.

Chris: I guess that's one of the offshoots of the business when it gets to that stage is to run classes; night classes for men who feel like that part of their education has been lacking in not being able to assemble these things. I can see that idea taking off.

Peter: Well…yeah, it's quite possible but I think the whole idea of flat pack assembly is that it's meant to be simple but for some people it actually becomes complicated. And, I don't necessarily think classes are something that's going to happen all that quickly.

Chris: Now, what's your approach in terms of assembling a flat pack? Maybe you can give us all a bit of help here. Do you use the instructions or do you get them and just chuck them away?

Peter: Well, some people call them the 'destructions' rather than the instructions, so 'No' with our business GetIt Assembled we've been doing it for some years now and our experience helps us in nutting out those instructions and basically we just refer to them on the occasion and we put it together very quickly and that's our niche…our niche is the experience that comes with our trades people and getting it together.

Chris: Look it sounds like a fantastic service. So you're saying you don't have to do a degree in either Swedish or Asian English to be able to interpret it.

Peter: Well, with our business and our skilled people, no you don’t need to have that degree qualification to do it. It comes with experience and that's the key to it all; is having the experience and having competent people who are courteous and friendly at all times and being able to let the people, or the customers relax, while we are putting it together for them.

Chris: Wonderful stuff, Peter. How much do you charge for house calls in Western Australia?

Peter: Ah, well. As long as the plane ticket is free we'll be there.

Chris: Peter thanks so much for joining me this morning. It's a wonderful business and good luck with it.

Peter: All right. Thanks for the time.

Chris: Take care. That was Peter is co-partner of the flat pack assembly business in Sydney called GetIt Assembled.

 

 

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